Aarey energy drink

While Aarey has outsourced its production to a Pune-based firm, robbing the flavoured milk of its nostalgic taste, Aarey booth operators in Mumbai are favouring competitors to make an extra buck, aarey energy drink. Losing ground: An Aarey booth operator selling dairy products similar to the ones sold by the state-owned dairy.

Support Scroll. Fiction: Will Ashima reunite with her long-lost daughter, whom she was forced to give away at birth? Read the local newspapers of any city and certain stories seem to repeat themselves. In Mumbai, one such story is the impending demise of Aarey, the only government-run milk supplier in the city. The latest eulogy appeared on July 23 in the Mid-Day. It said that Energee, the popular flavoured milk that is also Aarey's iconic product, tasted different lately because its production had been outsourced to a company in Pune. The company said it was difficult to distribute Energee in Mumbai.

Aarey energy drink

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The earliest version of this product was called Aarey Flavoured Milk. It is no surprise then that Energee is dying.

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Support Scroll. History for children: What are the two kinds of administration that rulers of South India followed? Politically correct, passive-aggressive: How Indians in the US struggle to decode corporate speak. Read the local newspapers of any city and certain stories seem to repeat themselves. In Mumbai, one such story is the impending demise of Aarey, the only government-run milk supplier in the city. The latest eulogy appeared on July 23 in the Mid-Day. It said that Energee, the popular flavoured milk that is also Aarey's iconic product, tasted different lately because its production had been outsourced to a company in Pune.

Aarey energy drink

While Aarey has outsourced its production to a Pune-based firm, robbing the flavoured milk of its nostalgic taste, Aarey booth operators in Mumbai are favouring competitors to make an extra buck. Losing ground: An Aarey booth operator selling dairy products similar to the ones sold by the state-owned dairy. Once the taste of Mumbai, today Energee is almost on the verge of being discontinued. It has been learnt that Aarey's Worli dairy hasn't produced an ounce of the flavoured milk in the last few months. And the stock supplied to city currently comes from a Pune-based firm to whom Aarey has given rights for production against an annual royalty of Rs 1. Hence, the missing nostalgic taste. While Worli and Goregaon dairies are partially operational, Kurla dairy has stopped operations completely. The daily supply of milk, which was once over 12 lakh litres a day, has reduced to a trickle of 50, litres.

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Srinivasan had a vision for the flavoured milk but he had not been able to promote it effectively through government bodies. This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. The mill strike connection The story begins, not with Aarey, but with a series of textile mill strikes of the s in Bombay. Key to the project was V Srinivasan, secretary of the dairy development department, who was at the time in charge of Aarey. Got It. In Mumbai, one such story is the impending demise of Aarey, the only government-run milk supplier in the city. Postal Code. Support Scroll. Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news! However, Kutwal expressed apprehensions over the success story projected by the union.

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And politicians in the state were concerned. A bottle of the same quantity of Thums Up, by comparison, cost Rs 1. The most frequent ones allege that the government is deliberately allowing the milk supplier to die out in order to be able to redevelop its three dairies located in prime locations across the city. While the price of milk itself was controlled by the government, byproducts such as butter, ghee and lassi were not. It is an odd statement for a product that reached popularity on the strength of its branding campaign in Zero nostalgia: A new bottle of Energee manufactured by the Pune-based firm. By , it was selling less than 7, bottles of the milk each day. And the campaign worked — within months, sales soared from 7, bottles per day to 93, We have discussed the issue with the higher authorities, and they will do everything possible to recover the money paid to the company. Mid-Day Web Stories View all.