Brandon truaxe

All featured products are independently selected by our editors. However, brandon truaxe, when you buy something through our retail links, Vanity Fair may earn brandon truaxe affiliate commission. He was Police have not yet confirmed the details of his death, but acting C.

When we started, doubt was the only thing that was certain. And whilst everyone was doubtful, my personal doubt was perhaps the strongest. We knew we wanted to change all things in the world of beauty. Everyone's guidance was that "you can't do 10 things at once". And so we did what was the right thing to do. We decided to do 10 things at once and called our craziness DECIEM, coming from decima, the latin word for 10 in a sequence.

Brandon truaxe

Brandon Truaxe, the founder and former CEO of cosmetic skincare company Deciem, which is behind the cult brand The Ordinary, has died at The cause of death has not yet been released. May you finally be at peace. All offices, warehouses, factories and stores please close today and take the time to cry with sadness, smile at the good times we had, reflect on what his genius built and hug your loved ones that little harder. This article includes content provided by Instagram. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. To view this content, click 'Allow and continue'. His death comes not long after he was removed from his role at the company after months of erratic online behaviour. Truaxe made headlines last year for his bizarre behavior on social media. In a video he posted in October , he said he was shutting down operations until further notice.

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Severe mental illness had diverted his jet-setting trajectory, cost him control of his multi-million dollar company, nearly ruined it all. Substance abuse, including methamphetamine and hallucinogenic mushrooms, had compounded his vulnerability. He was even banned by court order from his own stores. And although he posted manic screeds and bizarre videos on social media, he had never publicly addressed his corporate fall from grace. A few weeks before he died, Truaxe contacted the National Post from a psychiatric hospital in the United Kingdom, in response to an email.

All featured products are independently selected by our editors. However, when you buy something through our retail links, Vanity Fair may earn an affiliate commission. He was Police have not yet confirmed the details of his death, but acting C. Nicola Kilner wrote a company-wide e-mail that encouraged employees to take the day off. Brandon has passed away over the weekend. This content can also be viewed on the site it originates from. Born in Tehran and raised in Canada, Truaxe studied computer science before founding his own beauty company.

Brandon truaxe

He made headlines first for launching 10 cosmetic brands at once and then for being the brain behind the brand The Ordinary with clinical formulations at modest price points - manufacturing everything in-house. Truaxe was born Ali Roshan in Tehran on 19 June [1] during a lull in the unrest that would explode in revolution a few weeks later. His family left Iran and came to Toronto in as permanent residents. His mother died of breast cancer when he was young and his estranged father returned to Iran. He studied computer science at the University of Waterloo , graduating in

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Here was a major financial and cultural news story in which the primary source, and primary subject, was clearly mentally ill, detained on a psychiatric hold with a presumptive diagnosis of bipolar disorder. We accept credit card, Apple Pay, and Google Pay. This is a profound loss for us all. Email required. His family left Iran and came to Toronto in as permanent residents. This website uses cookies to personalize your content including ads , and allows us to analyze our traffic. Read the full story. By Nicole Narea. Retrieved Download as PDF Printable version. Explore more on these topics Canada Americas Skincare Beauty news.

Brandon Truaxe, the controversial and enigmatic founder of Deciem, the upstart Canadian company behind the hugely popular The Ordinary skin care line , has died. It quickly became one of the most disruptive in the cosmetic industry, mainly because of its low prices, skyrocketing sales, and customer loyalty. Truaxe was also known for outlandish social media posts that prompted some to question if they were all a marketing stunt.

Mental Health Act. His mother died of breast cancer when he was young and his estranged father returned to Iran. You must be logged in to join the discussion or read more comments. The New York Times. By continuing to use our site, you agree to our Terms of Service and Privacy Policy. At one point he broadcast an alarming call for help. Search nationalpost. However, when you buy something through our retail links, Vanity Fair may earn an affiliate commission. He thought quicker than anyone and had the ability to remember everything. And I am grateful for this impractical-seeming desire that drives us and the peace we find in this pace. His family left Iran and came to Toronto in as permanent residents. There has thus far been no proof publicized that this is the case. We ask for your permission before anything is loaded, as they may be using cookies and other technologies.