Brooks shoe finder

You are shopping on Brooks Running United States. My Account.

You are shopping on Brooks Running United States. My Account. Meanwhile, its breathable mesh upper provides a secure fit while its widened platform makes transitions seamless. A nitrogen-infused DNA FLASH midsole creates a lightweight, responsive ride that electrifies your workouts, while a new warp knit mesh upper increases breathability. This ultralight design allows for quicker turnovers and a fresh feel with every run.

Brooks shoe finder

Instill Confidence in our shoe and biomechanics knowledge and expertise. Utilize smart interactions to make the process smooth, intuitive, and fun. There were about 4k customers a month and the conversion rate was higher than our overall site conversion. The issue was that the return rate of our shoes purchased on the shoe finder was the same but it should be lower since we are finding the customer the right shoe using their biomechanical data. We decided to do our first round of usability testing. We tested the old shoe finder on desktop and mobile devices with six runners. The questions made sense and the customers were delighted but the design was dated and the results page needed clarity. We conducted two more rounds of usability testing as we created wireframes and more concrete mockups. I created test plans, making sure that each task would encompass the use cases we had discussed. We had to make sure that runners still understood the questions and felt delighted by the shoe finder. I created two unmoderated tests, testing six users to gain qualitative feedback in each session. As we progressed small tweaks were made but overall the customers loved the Shoe Finder. Our confidence comes from rounds of user-testing. It comes from multiple iterations of the brand expression. It comes from hours of interviews with customers, stakeholders, and employees in the field.

My Account. Can you touch your toes without bending your knees?

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You are shopping on Brooks Running United States. My Account. Support has to do with how much your body deviates from its natural movement pattern when you shift from a relaxed, natural state to your running stride. Our research shows that runners are generally either high deviators or low deviators. Brooks support technologies aid high deviators by guiding their body back into their natural way of moving.

Brooks shoe finder

You are shopping on Brooks Running United States. My Account. Choosing the right running shoe is no small decision. Each stride you take, each mile you conquer, is directly impacted by the fit, comfort, and technology of your footwear.

Instahacking

A nitrogen-infused DNA FLASH midsole creates a lightweight, responsive ride that electrifies your workouts, while a new warp knit mesh upper increases breathability. Where will you use these shoes? Can you touch your toes without bending your knees? We conducted two more rounds of usability testing as we created wireframes and more concrete mockups. Trail Run. How does the pressure on your hand change? The issue was that the return rate of our shoes purchased on the shoe finder was the same but it should be lower since we are finding the customer the right shoe using their biomechanical data. Select Size Optional. How long have you been running? The pressure doesn't change. Project Goals.

You are shopping on Brooks Running United States.

Close You can also sign up to receive updates via text Phone number Subscribe. The questions made sense and the customers were delighted but the design was dated and the results page needed clarity. Msg frequency varies. Read more. Lacing up your results…. Stand and bend from the waist. Shop support shoes Read more. See Your Results. I created test plans, making sure that each task would encompass the use cases we had discussed. Select Size Optional. As we progressed small tweaks were made but overall the customers loved the Shoe Finder. Your shoes, that is.