Cyndi lauper in psoriasis commercial

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The Novartis psoriasis drug Cosentyx has taken an interesting approach on use of a celebrity. Rather than have a celebrity alone plug a drug this new ad mixes Cyndi with regular folks. It makes her seem like just another psoriasis sufferer who happens to be a famous pop star rather than the celebrity spokesperson for a drug. The difference is subtle but important. You can see the add on ispot. Celebrities are a mixed bag when promoting a drug.

Cyndi lauper in psoriasis commercial

Log in or Sign up. Steve Hoffman Music Forums. What is up with Cyndi Lauper on those drug ads? She looks like she has makeup on three inches thick. Or has she had work done? I don't follow her career. But it's kind of unnerving, IMO. She looks unreal Hope she hasn't been seriously ill. The Panda , Apr 10, Location: portsmouth,virginia. Location: Austin TX. Location: Wichita, KS. She looks great for her age

She looks the same as always to me. Location: OR.

Sign In We will send you an email to reset your password. If you watch any TV these days you are likely to see a commercial about psoriasis. The most recent commercial features Cyndi Lauper proclaiming the benefits of the drug Cosentyx. But Cyndi Lauper is not the first celebrity to appear in a psoriasis commercial. And other famous people representing Enbrel and Otezla. The amount of money and saturation of advertising behind psoriasis drugs is simply astonishing. So why are we seeing so many psoriasis treatment ads?

While psoriasis affects the skin, psoriatic arthritis affects the joints and some parts of the body where ligaments and tendons are attached to the bone, particularly in the fingers, toes, wrists, knees and spine. The result is stiffness, swelling, pain and, if not caught early, irreversible damage, which is why early diagnosis and treatment are important. When I was 22, I had this horrible psoriasis outbreak. It was all over my legs, I couldnt walk because my legs were cracked and bleeding, he told the BBC. Weird things like that can happen to your body. When I was 19 I had this infection on my face. When I shaved, I shaved off chunks of my face.

Cyndi lauper in psoriasis commercial

Sign In We will send you an email to reset your password. If you watch any TV these days you are likely to see a commercial about psoriasis. The most recent commercial features Cyndi Lauper proclaiming the benefits of the drug Cosentyx. But Cyndi Lauper is not the first celebrity to appear in a psoriasis commercial. And other famous people representing Enbrel and Otezla. The amount of money and saturation of advertising behind psoriasis drugs is simply astonishing. So why are we seeing so many psoriasis treatment ads?

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I don't follow her career. Whatever happened to the focus on my Restless Leg Syndrome!? I get that this is the point Unless they own a TV and have access to a search engine. Sa likes this and , Apr 10, There are many who make living hawking dubious products and it is obvious they have little concern about the product efficacy. Over million people suffer with psoriasis and currently there is no cure. Recent Active. But these five are really just the tip of the iceberg. Severity of psoriasis So why are there so many commercials for psoriasis? She looks unreal Hope she hasn't been seriously ill. Cyndi Lauper showcases backstage psoriasis woes in Novartis' new Cosentyx spot. Consumers can tell, however when a celebrity is just hawking a product for money versus actually a user or concerned about a disease. Click Here for a sample.

In the realm of television advertising, the key to success lies in authenticity and relatability.

Share This Page. Forgot your password? Enbrel does a nice job using golfer Phil Michelson with a regular person to discuss psoriatic arthritis. She looks great for any age. These big drug companies have invested millions of dollars in psoriasis drugs because they are extremely profitable. A quick search on drugs. As more and more people see the pictures of psoriasis on their TV screens and hear the symptoms; redness, itching and scaling, they begin to identify with their own problem. The competition for customers has led to many great advancements in how to treat psoriasis. All rights reserved. Bob Ehrlich. The cost of these treatments is expensive but most of it is likely covered by insurance. The government, the pharmaceutical companies and the related businesses are criminal. Butt Medicaid turned it down saying we need to try Humira first. I was poo-pooing some of these meds too but you have opened our eyes. That does not mean it will not be effective just that it takes the right celebrity to be a sole branded spokesperson.