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Abstract The aim of this study is to determine the tea and coffee consumption habits of individuals in Adana and İzmir and to identify how the new trends are effective in consumption patterns. Therefore, gloria jeans giresun research is based on a comparison of two cities with distinctive culinary culture.

Journal of Ethnic Foods volume 9 , Article number: 8 Cite this article. Metrics details. The aim of this study is to determine the tea and coffee consumption habits of individuals in Adana and İzmir and to identify how the new trends are effective in consumption patterns. Therefore, the research is based on a comparison of two cities with distinctive culinary culture. Questionnaire technique was used to collect the data. Surveys were administered to people in Adana and İzmir, Turkey.

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Table 2 Participants' basic ideas on tea and coffee Full size table.

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Accepted : 14 February The consumption habits of individuals are shaped according to global culture; global coffee brands also structure their marketing and brand strategies by considering the consumption habits of the society [ 14 ]. For this reason, in this study, it is aimed to examine the effects of changing new consumer trends in the globalizing world on tea and coffee, which are the traditional beverages of Turkey, and to determine the consumption differences between the cities of Adana and İzmir, which are in two different regions. Her research interests are tourism marketing, sustainable tourism, tourism and environment, cultural heritage, event and gastronomic tourism. The new market trends in the beverage sector show that consumers prefer tea as a healthier alternative to other beverages such as fizzy drinks. Green tea lowers both body fat and 6—10 cups per day 69 Approximately one-quarter of High school Although Turkish coffee has an important place in Turkish tradition, instant coffee consumption has increased in recent years. Food 1 Food 1. At BMC, research is always in progress. After it has cooled completely, the shapes formed by the grounds in both the cup and the plate are interpreted by fortune-tellers interpreters or friends. Turkish coffee also plays an important role on serve drinks to the shops [9]. In Turkey, as in the cities, there is a village coffee house in every village where the people of the village gather, chat and play card games. Questionnaire technique was used to collect the data. Tezcan M.

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On the other hand, tea should be considered not only in terms of its economic contribution to the enterprises but also in terms of producers. Karaca published 52 international and national articles, 53 papers, 5 chapters and 1 book. This figure is 1. The research on coffee consumption Cappuccino 5 1. Especially in the Black Sea region, it is recommended to develop tea tourism and increase the number of tourists who come to the province for tea. Young people prefer food and beverage enterprises in both cities, but when the Fig. Thus, coffee consumption is consumed both in brand coffee shops and with coffee machines that are becoming more common at home, or it can be buy take away [ 13 ]. The data were collected between March and June , and face-to-face questionnaires were administered questionnaires in Adana and in İzmir. Although these companies follow a standard menu policy in all countries, they include traditional products in line with the demands of the society. The invention of Georgian border in the Black Sea region in the north instant coffee in , the first coffee machine in , of the country. Tapal Project Tapal Project. Received : 27 September Despite the increas- ing tendency of foreign beverages due to the impact of globalization, the local people kept their interest in tea and Turkish coffee drink which is a component of the national intangible cultural heritage of Turkey.