Kwik trip smiley face

As an Iowa transplant, I am only one year into navigating the Midwest. Recently I was given a tip on an easter egg at a well-known gas station. As the chain expanded, it started to open locations outside of Wisconsin.

I have been shopping at Kwik Trip for nearly 2-decades and I didn't know about the hidden easter egg they have in each of their stores in Minnesota , Wisconsin , and Iowa until yesterday! They're called Kwik Stars in Iowa, but they're the same thing. If you don't know an "easter egg" is a hidden feature usually found in video games or movies that is included as a nod to superfans. Sometimes they are inside jokes, sometimes they are used to tease a sequel, and sometimes they are used to recognize a past storyline. Kwik Trip has over stores in Wisconsin, Minnesota, and Iowa and a very loyal customer base, but I'm willing to bet most of those superfans don't know about what's hiding in each store.

Kwik trip smiley face

Kwik Trip was founded more than five decades ago by Don Zietlow. His number one priority from the beginning was employee satisfaction. He knew that if he took care of his team they would take care of their customers. Don's plan worked. His happy employees created a very loyal customer base and helped the chain grow to become America's favorite gas station. Kwik Trip has more than locations in Wisconsin , Minnesota , and Iowa and now has a new leader. Several weeks ago Zietlow announced that he was stepping down after years. Each year, USA Today asks its readers to vote on a variety of lifestyle and travel topics. Then the annual reader's choice awards are published after the votes are counted. Kwik Trip won best gas station for After years, Don Zietlow has retired. His last official day on the job was December 31st, A couple months ago, we featured Don and the notes he writes for his staff. He often signs those notes with a smiley face and a note that reminds them that life is good. There is artwork showcasing his doodles throughout the company's headquarters and a hidden smiley face inside each Kwik Trip that a lot of customers probably don't know about.

That's the year that Zietlow concluded the exiting model for convenience stores, based on sales of cigarettes, snacks, gasoline and household staples sold at "insult prices," wasn't a recipe for long-term success.

If customers look hard enough, they'll find a tiny Easter egg on each bottle of milk at their local Kwik Trip. It's a small, hard to see smiley face, a reproduction of a drawing that former President and CEO Don Zietlow drew during annual meetings when he announced the company's year-end results, future goals and the amount employees would receive through the company's profit sharing program. It also appears on bottles of tea, juice and other drinks. The smiley face is a nod to Zietlow, who retired in , and to the company's employee-focused culture. But it's also an add-on that's only possible because of a business strategy Zietlow introduced more than two decades ago and continues to underpin the company's rapid growth. Known as vertical integration, it's a do-it-yourself strategy of controlling as much of the production, warehousing, distribution and sales as you can. In Kwik Trip's case, that's grown from a small bakery at the back of an early store to a production and distribution network that extends across six states from Kwik Trip's sprawling La Crosse campus.

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Kwik trip smiley face

I have been shopping at Kwik Trip for nearly 2-decades and I didn't know about the hidden easter egg they have in each of their stores in Minnesota , Wisconsin , and Iowa until yesterday! They're called Kwik Stars in Iowa, but they're the same thing. If you don't know an "easter egg" is a hidden feature usually found in video games or movies that is included as a nod to superfans. Sometimes they are inside jokes, sometimes they are used to tease a sequel, and sometimes they are used to recognize a past storyline. Kwik Trip has over stores in Wisconsin, Minnesota, and Iowa and a very loyal customer base, but I'm willing to bet most of those superfans don't know about what's hiding in each store. I'm at Kwik Trip practically everyday so I'd consider myself a superfan, but I never knew about the "easter egg. Now, If you ever get the chance to take the tour, you should. Kwik Trip's massive campus is super impressive and is home to one of the largest bakeries in the entire world. Kwik Trip makes all of its bread, donuts, cookies, sandwiches, etc. They also bottle their milk and make their own ice cream in La Crosse.

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Instead, McHugh said, Zietlow decided to focus on in-house food and drink production and cutting out the middle man as a way to overcome two traditional barriers to growing a convenience store business: cost and freshness. Facebook Twitter Email. He was the reason 40 percent of the company's profits were split between all co-workers. In time, the current training center will likely be torn down for an expansion of the dairy, McHugh said. Don's plan worked. They put together their list of the coldest cities in the county by looking at which ones had "the coldest average low temperatures during the winter months. Next time you are in a Kwik Star, head on over to the dairy aisle, pick up milk and flip it over. Kwik Trip has more than locations in Wisconsin , Minnesota , and Iowa and now has a new leader. His last official day on the job was December 31st, For the first time, Kwik Trip will move some of the La Crosse operation off campus by building a new distribution center in De Forest and renovating an office building in Onalaska that the company recently bought. Or at least for the past few years. Dunken Updated: January 1,

Even if you've made many trips to a Kwik Trip or Kwik Star as they're known in Iowa due to copyright issues you probably had no idea about this tribute to their owner, Don Zietlow.

In Kwik Trip's case, that's grown from a small bakery at the back of an early store to a production and distribution network that extends across six states from Kwik Trip's sprawling La Crosse campus. Townsquare Media; Johnny Marks. They clearly have confidence that they can continue to grow," Hughes said. However its profit sharing plan provides a glimpse into the its finances. It's been right under your nose the whole time! Automation has helped the company expand production, while the company's growth has ensured that the efficiencies robotics bring don't cost employees their jobs. Share your feedback to help improve our site! Kailey Foster Published: December 2, Did you know that Kwik Trip was recently recognized as the best gas station in America? But there's something else, perhaps intangible, that turns customers into fans.