Mazda brand academy login

Mazda approached our team because they needed to update their digital employee hub.

The Mazda Digital Certified Program MDCP is an industry-leading suite of programs and technologies, offering Mazda dealers turnkey solutions across a selection of certified providers. Please see the below resources for additional information. Ensure your website offers the best consumer experience across all device types. Choose from a variety of high-quality Website providers, who have integrated with Mazda content to ensure each page has relevant information that produces an exceptional user experience, while allowing flexibility and customization to differentiate your store from others. Improve your website conversion and generate more website leads by participating in the digital tools offered through this program. These tools help provide your consumers with additional information while increasing engagement and conversions on your website.

Mazda brand academy login

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I worked with technical architects and Leigah my fellow designer to work through feature prioritization and back-end functionality. Pain Points Hard to analyze their performance against other dealerships.

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Mazda approached our team because they needed to update their digital employee hub. They needed an experience that aligned with the modern aesthetics of the Mazda brand. Research showed that work needed to be done to make it easy for all types of employees - corporate individuals, regional managers, service technicians, and sales professionals - to get training, complete certifications, stay informed, and actively engage with their customers. The goal was simple, to design a website that would establish the community, share brand information, and help employees deliver the Mazda world-class customer experience. Mazda had experienced issues with their former design agency so this project had a condensed timeline in order for the design work to not have an impact on development schedule.

Mazda brand academy login

It happens through the efforts of thousands of people dedicated to innovation, creativity and excellence. We're always on the lookout for skilled, energetic people. Job Applicant Privacy Notice. At MNAO, we're always looking for quality colleagues to share their experiences and contribute in the following areas:.

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I found the most effective approach was to embrace the constraints and work collaboratively with product and tech teams to find solutions. Managers would use the tool to observe, assess, and identify how to improve their dealer operations and overall performance. The process to identify required courses, track progress, and understand what steps were needed next were confusing and scattered. A modular and fluid homepage dashboard. There wasn't a way to narrow the results to work with the employees schedule and calendar reminders weren't a thing. Make it more There was a development kickoff quickly approaching, but the designs were behind where they wanted them. Mazda has strong brand guidelines and a clear brand story. The goal was simple, to design a website that would establish the community, share brand information, and help employees deliver the Mazda world-class customer experience. As a salesperson, you'd see data on customer experience and feedback to pinpoint successes and opportunities for improvement. Pain Points Hard to understand the certification requirements for their job role Not able to spend a lot of time online - busy schedule with stacked appointments Not able to scan and quickly understand where to prioritize time. LMS certification path overview. The REgional manager Managers would use the tool to observe, assess, and identify how to improve their dealer operations and overall performance. Keeping it modular and cohesive. MXConnect and OneMazda were decentralized which forced users to move between multiple access points even when content was related.

First registered corporate logo appeared on three-wheel trucks in s. Registered in , in the same year when the son of Jujiro, Tsuneji Matsuda took over presidency of Jujiro and became the 3rd president of Mazda. Started to export the three-wheel truck to overseas countries in and along with the expansion of its exports, needed to adopt the logo for overseas countries.

All Rights Reserved. One size fits all homepage A modular flexible homepage The scenario The previous platform didn't cater to different employees. Have a project in mind, a question, or just want to talk design? I'll leave you with some quotes from regional leadership folks at Mazda about the redesign. Initial user feedback was extremely positive based on the high-fidelity interactive prototype walkthrough. The Mazda team had conducted user research via contextual inquiries, free-response surveys, and card sorting activities and identified the primary problem areas that existed with the current systems. From a technology standpoint, there needed to be one consistent user profile that was authenticated on login and would connect to the various supporting tech for the LMS components, loyalty tracking, and customer feedback - Captivate Prime, Pursuit, and CX respectively. We needed to increase usage. It was important that we gave users flexibility and eased the way to discover and select a time specific to their needs. Making sense of the tool ecosystem available to employees In order to build a successful platform the data flow and integration of enabling tech was crucial. We needed to help employees. A dedicated certification landing page with clear status trackers and a detailed job overview document. A platform where employees can connect with the brand in a variety of ways and feel like an active part of their community.