Original bratz dolls

This version was produced with less detail and cheaper fabric, presumably to be sold for less than the original release.

The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop trends. Since the brand's launch in , franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with its rival Mattel over the rights to its design, which ended in with MGA as the victors. MGA has paused the Bratz brand since the onset of the litigation and rebranded it several times throughout its lifespan, with the first of those coming in after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In , Bratz changed to have a taller bodies, an all-new logo and branding, [6] and continued through , in an effort to return the brand to its roots. As a result, none of the product line was made available in North America. In July , Bratz relaunched a second time for 14 years with new doll lines and introducing a new main character, Raya, to the debut lineup from its launch as well as a new slogan and website design.

Original bratz dolls

Whilst I wrote an article on Barbie first, my childhood self always preferred Bratz Dolls. So, you know what time it is — The History of Bratz Dolls. Bratz were created by Carter Bryant, a former Mattel employee in Bryant was a clothing designer for Barbie, and came up with the concept for Bratz Dolls while working for Mattel. When Bratz launched with a racially inclusive quartet of dolls, this revolutionised the fashion doll market, with each doll featuring different skin tones, hair colours and facial features. It was also important to note that no character was the leader, unlike Barbie and her friends, each doll was equal. Each doll was stocked with different themes, outfits, accessories and aesthetics. The main characteristics of Bratz dolls were their large heads, slim bodies, unnatural facial proportions and heavy makeup. Allegedly, Mattel paid the American Psychological Association to release a report that stated that Bratz are unhealthy influences for children. Whilst Bratz were successful, there were not free from criticism. You either buy them all, or none. The diversity within the core line of Bratz dolls was a major part of its success.

The bodies were changed to be 10" 25 cm tall again, but with new bodies and head molds. Since the launch of Bratz, sales of the Mattel, Inc. New America Foundation.

V4 likely came out in when Bratz debuted in Japan, but has been archived on this page for comparison purposes. The easiest way to tell the difference between the original and re-released editions is that the original packaging has a matte logo and the re-release packaging has a holographic logo, while the original dolls do not have holes on the bottom of their shoes and the re-release dolls have holes on the bottom of their shoes. Cloe - Pleather headband, design and studs on t-shirt, belt and fringe on jeans, cow print fabric on bag, fringe on jacket, and some paint details on boots. Jade - Hat pigtails, design on t-shirt, belt and red stripe on pants, some paint details on sneakers, and fur lining on skirt. Sasha - Pom-pom on hat, rip-away Velcro skirt, pockets on skirt, some paint details on sneakers, and design on bag. Yasmin - Design lining at bottom of pants, design lining at top and bottom of skirt, flower paint details on boots, and design on bag.

Denise Van Patten is a professional doll collecting expert and doll dealer with over two decades of experience. She has authored "The Official Price Guide to Dolls" and shares her extensive knowledge about modern, vintage, and antique dolls. Barbie has long been considered the gold standard of dolls in the toy industry , but in , the debut of Bratz dolls by MGA Entertainment created a true competitor for Mattel, the maker of Barbies. Following in Barbie's footsteps, the Bratz line includes much more than just the dolls alone—it also includes playsets, outfits, a clothing line for girls, DVDs, video games, movies, and a stop-motion web series, to name a few. The original Bratz line featured four dolls: Cloe, Sasha, Jade, and Yasmin, all of which have rooted hair that can be combed for play value. The dolls featured oversized heads, resembling some of the big-headed, big-eyed dolls of the s. The dolls are also known for having detailed accessories and playsets, reflecting a cool and somewhat materialistic lifestyle. Playsets depicting discos, karaoke, and sushi bars, salons and spas, limousines, retro cafes, and malls are all available. Bratz dolls are 10 inches tall but have a "chunkier" feel than Barbie dolls, which are

Original bratz dolls

Dolls in this line: Jade , Yasmin , Sasha , and Cloe Click on links to see more information and detailed photos of each doll. They were also released in Canada, Europe, Japan and Australia. The undetailed dolls were released in Europe, Australia, and Japan and the detailed dolls were released in the US, Europe, and Australia. The solid purple logo is the earliest release of detailed dolls, but all other releases for the detailed dolls used the pink holographic logo. The only other detailed dolls to use the solid purple logo were distributed in Europe by Bandai.

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Bratz Wiki Explore. Allegedly, Mattel paid the American Psychological Association to release a report that stated that Bratz are unhealthy influences for children. Jade - Hat pigtails, design on t-shirt, belt and red stripe on pants, some paint details on sneakers, and fur lining on skirt. The main characteristics of Bratz dolls were their large heads, slim bodies, unnatural facial proportions and heavy makeup. The live-action adaption of the franchise involving the four main characters exploring high school troubles and cliques was met with overwhelmingly negative reviews from critics including at Rotten Tomatoes with emphasis "full of mixed messages and dubious role-models", adding that " Bratz is too shallow even for its intended audience. In , sales figures showed that Bratz dolls outsold Barbie dolls in the UK and Australia, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. The brand featured closely resemblance to the original doll line. Fashion doll Media franchise. Don't have an account? Each doll was stocked with different themes, outfits, accessories and aesthetics. Retrieved 22 July

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From October , Nickelodeon aired a reality show titled Bratz Design Academy , in which young girls aged 9 to 14 compete in fashion challenges similar to Project Runway , with the winner designing clothing for a British line of Bratz dolls. The Cool Bratz dolls would later be rereleased for the brands 5th and 20th anniversary celebrations , released as a line of Lil' Bratz and line of plushies in Retrieved 8 November — via Berghahn Journals. The Daily Telegraph. The lawsuits between Mattel and MGA Entertainment affected sales, as well as the general progression of the toy industry. Retrieved 5 February On December 3, , U. Belair says neither MGA nor Mattel "sought or obtained permission View fullsize First Edition Sasha V2. The BratzChallenge swarmed the internet in , focusing on the dolls nostalgia and iconic look. Though Bratz dolls fared poorly at their May 21, debut — mostly due to the long-held monopoly by the Mattel-staple Barbie — their popularity increased the following Christmas. Haunted doll Annabelle Robert. Larian asked her what she thought of the drawing. This version was produced with less detail and cheaper fabric, presumably to be sold for less than the original release.