Peloton pricing tiers

The first tier is called Peloton App Free and provides more than 50 classes across 12 fitness categories. Peloton pricing tiers tier includes a rotating set of featured classes that will be refreshed on an ongoing basis but does not include live classes.

When Peloton unveiled its holiday commercial depicting a husband who gifted his wife a stationary bike for Christmas, the ad was widely panned as sexist, dystopian and reminiscent of a hostage video. People took umbrage at the commercial's characters — a white, upper-middle-class family — and said it sent a range of dangerous messages about everything from gender norms to body dysmorphia. While the controversy eventually faded from the headlines, the public remembered. The ad solidified Peloton's nascent identity as a high-end bike company reserved for a certain type of person at a certain income level. Peloton on Tuesday is launching a new marketing campaign that bills the retailer as a company for anyone, regardless of age, fitness level and income — or whether they shelled out thousands for a pricey piece of equipment. He has worked to transform Peloton from a hardware-focused company into one that's just as invested in its app and the high-margin subscription revenue that it brings. Since McCarthy, a former Netflix and Spotify executive, replaced founder John Foley in February , the company has been on the defense.

Peloton pricing tiers

By Victoria Song , a senior reporter focusing on wearables, health tech, and more with 11 years of experience. If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. The three new memberships will vary in price and access to content. The Peloton App Free membership is, as the name suggests, free of charge. Classes, which exclude live content, will be rotated on a regular basis to keep things fresh. As for how often classes will be rotated, Peloton spokesperson Ben Boyd told The Verge that an update cadence has yet to be fully decided. This tier will give users access to thousands of on-demand classes in nine exercise types, including strength, meditation, outdoor walking, and yoga. The App One subscription also gets users access to three equipment-based classes per month e. Users will not have to provide a credit card to get started on the free tier. These options bring the total to five different subscriptions. The other two are tied to Peloton hardware. The main difference between these two hardware-centric memberships is the Guide includes different metrics and integrations, such as rep counting.

Press Career Team. To view and compare all membership options, visit the membership page. Exclusive classes.

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By Victoria Song , a senior reporter focusing on wearables, health tech, and more with 11 years of experience. If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. The three new memberships will vary in price and access to content. The Peloton App Free membership is, as the name suggests, free of charge. Classes, which exclude live content, will be rotated on a regular basis to keep things fresh. As for how often classes will be rotated, Peloton spokesperson Ben Boyd told The Verge that an update cadence has yet to be fully decided. This tier will give users access to thousands of on-demand classes in nine exercise types, including strength, meditation, outdoor walking, and yoga. The App One subscription also gets users access to three equipment-based classes per month e. Users will not have to provide a credit card to get started on the free tier.

Peloton pricing tiers

This experience is optimized for Chrome , Firefox , Safari and Edge browsers. It looks like you're using Internet Explorer, please use another browser. Access every class from your living room, the park, the gym or wherever on your phone, tablet, TV and web browser. Find classes like bodyweight strength, yoga, HIIT, outdoor running and more that only require you and your body. Select your country preferences. We've noticed you're shopping from Germany. Please update your country preferences to see content specific to your location. Peloton Logo. Location Account Cart-l10n.

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Limited free classes. No equipment needed. Where it would fall on the spectrum of loyalty remains an open question. Terms apply. The other two are tied to Peloton hardware. Once a class is taken, it cannot be removed or replaced with another cardio equipment class. If you choose to downgrade, you will not receive a refund. There is no upfront cost to a trial, but Members are required to have a payment method on file. Solutions Our Story Insights. Arrow Peloton workouts were designed to be taken at home, on the go, or at the gym. Please review our Membership Terms.

When Peloton unveiled its holiday commercial depicting a husband who gifted his wife a stationary bike for Christmas, the ad was widely panned as sexist, dystopian and reminiscent of a hostage video. People took umbrage at the commercial's characters — a white, upper-middle-class family — and said it sent a range of dangerous messages about everything from gender norms to body dysmorphia.

Cancel anytime before free trial ends. The App One subscription also gets users access to three equipment-based classes per month e. Select your country preferences. Exclusive classes. The company has not incorporated potential upside from the app and marketing strategy into its financial outlook, and said some paid app members will likely downgrade to the free membership option. We wanted to take stock of how Peloton's two-tiered pricing system has performed in the past, which may offer an indication of how the new structure could fare should it receive a full roll out. Trials are available to new Peloton paid members only. Sign Up for Insights. Once you have completed these steps, your Membership will be officially upgraded. Key Points.