Pepsi partners

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Pepsi has named South Korean footballer, Son Heung-Min as its new brand ambassador, according to the brand in a statement on Instagram. Son is a professional footballer who plays for both Premier League club Tottenham Hotspur and the South Korea national team. In the picture, he is holding up the iconic Pepsi jersey. Don't miss: PepsiCo, Hasbro and Mr. The appointment comes months after Pepsi unveiled its new logo and visual identity which makes it the first update of the Pepsi globe logo in 14 years. Rolling out the new look in North America later this year, in time for the brand's th anniversary, Pepsi will be introducing it to the rest of the world in According to Pepsi, the new logo and visual identity pay homage to the brand's heritage while being forward-looking in terms of sustainability.

Pepsi partners

The agreement makes it clear that PepsiCo will be investing in in-game advertising for years to come, both in EA FC and beyond. I think this is about two businesses and brands that have long admired each other coming together. Increasingly, that crossover in culture, whether you want to call it gaming or want to call it esports — this partnership is going to broadly play in all of those spaces. But when it comes to the breakdown between marketing efforts geared toward casual versus competitive gamers, the writing is on the wall. Many brands have pulled back from dedicated esports spending in , and PepsiCo is no exception. The last dedicated esports campaign from any of the three brands came in May , when Mountain Dew partnered with Call of Duty League teams for a branded watch party. A deal with EA FC could give PepsiCo access to a much wider and more diverse group of gamers than its past dedicated esports partnerships. One of the pillars of the partnership is that we will benefit from visibility inside the EA FC ecosystem, and EA will benefit from visibility across a whole range of media. We have long admired each other as businesses and brands. We would have gotten together before now, if we could have. Subscribe Login. Login Subscribe. My Account Logout. Language: EN ES. This article is also available in Spanish.

A deal with EA FC could give PepsiCo access to a much wider and more diverse group of gamers than its past dedicated esports partnerships. Enjoy our service on online ordering, pepsi partners. Reset Password Reset Password.

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You are using old browser. Skip to Content Skip to Navigation. Otherworldly Refreshment. Let the mystical refreshment pour. Raise a Mug to Zero Sugar. Products that support mental wellbeing are emerging as a powerful niche within the functional beverage category. Take a closer look at these cerebrally satisfying offerings. Calculate the Beverage Benefits. Get all the benefits of PepsiCo Partners. This site allows you to do more than ever before with PepsiCo.

Pepsi partners

Whether having a meal with friends or cheering on a favorite team, Pepsi is always there to share joy and help celebrate those special moments. You are using old browser. Skip to Content Skip to Navigation. Zero Calorie. Pepsi Nitro. Tips and Trends. Loving the Classics. You do not have access to equipment service.

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But when it comes to the breakdown between marketing efforts geared toward casual versus competitive gamers, the writing is on the wall. Required All. You are using old browser. In the meantime, please explore the site to learn how PepsiCo can partner with you to grow your business. Adam Warner: We have long admired each other as businesses and brands. Search products easily, schedule orders in advance, review recent orders, get updates about promotions, and more. In the picture, he is holding up the iconic Pepsi jersey. Marketing on Platforms. One of the pillars of the partnership is that we will benefit from visibility inside the EA FC ecosystem, and EA will benefit from visibility across a whole range of media. This conversation has been edited and condensed for length and clarity. We have long admired each other as businesses and brands. Free newsletter Get the daily lowdown on Asia's top marketing stories. Let the mystical refreshment pour. Pepsi has named South Korean footballer, Son Heung-Min as its new brand ambassador, according to the brand in a statement on Instagram. Food Food.

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Raise a Mug to Zero Sugar. One of the pillars of the partnership is that we will benefit from visibility inside the EA FC ecosystem, and EA will benefit from visibility across a whole range of media. But when it comes to the breakdown between marketing efforts geared toward casual versus competitive gamers, the writing is on the wall. Subscribe Login. Products that support mental wellbeing are emerging as a powerful niche within the functional beverage category. Increasingly, that crossover in culture, whether you want to call it gaming or want to call it esports — this partnership is going to broadly play in all of those spaces. No results found. This article is also available in Spanish. Terms and Conditions Thanks for the feedback! This conversation has been edited and condensed for length and clarity. Marketing on Platforms. I think this is about two businesses and brands that have long admired each other coming together. Many brands have pulled back from dedicated esports spending in , and PepsiCo is no exception.