Permanent style

The biggest such site in the UK, and one of the largest globally, it permanent style developed a dedicated, international audience over the past 13 years. Since its launch inPermanent Style has grown largely on the back of word-of-mouth recommendations by men looking for an independent voice and intelligent advice on style and luxury clothing, permanent style.

His name is Simon Crompton and he runs the website Permanent Style, which started as a blog and now also sells products he's collaborated on with some of his favorite makers. Simon takes his site and writing seriously, which he attributes its early success to, and for it, he's been rewarded with a career born out of his passion. If you read his site, you'll notice he interacts with readers on every post in the comments section; it's quite a feat. His content ranges from product reviews and style tips to interviews with industry insiders and even reader profiles. Below, Simon and I discuss his transition from editing financial magazines to writing Permanent Style, his most recent pop-up above the Stoffa showroom with Swedish menswear brand Rubato and bespoke tailor Fred Nieddu, how he organically grew his business to selling collaborative products on his site and in-person, why New York City fashion depresses him, wardrobe staples he can't do without, and plenty of other topics. What were you doing prior to Permanent Style and what prompted you to start the site? I was a financial journalist before.

Permanent style

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We just got obsessed with the shoe and not necessarily thinking about how it fits in with our permanent style as a whole, permanent style. I guess I always wrote fairly well and I was quite professional and serious about doing it as well. It's a jazz phrase, like stolen time, improvisation.

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Given how diverse and fluid modern wardrobes are, pea coats are an incredibly useful piece of menswear. Few other things are versatile enough to go with smart jackets and trousers, but also with jeans and knitwear. But it adds over two inches in length, so it is long enough to go over any traditional suit jacket. And it adds some traditional design details. So the buttons up the front run sweeping, flattering lines more usually seen on overcoats.

Permanent style

His name is Simon Crompton and he runs the website Permanent Style, which started as a blog and now also sells products he's collaborated on with some of his favorite makers. Simon takes his site and writing seriously, which he attributes its early success to, and for it, he's been rewarded with a career born out of his passion. If you read his site, you'll notice he interacts with readers on every post in the comments section; it's quite a feat. His content ranges from product reviews and style tips to interviews with industry insiders and even reader profiles.

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Five Fits With: Brendon Babenzien. If the jeans start getting faded or shirts are starting to get frayed, they become more precious in that way. But your dad might wear one with some really ugly slacks and a pair of cheap, comfortable shoes. A lot of the classic kind of style references, whether it's Cary Grant or Paul Newman. It started as a hobby and it grew and grew, I think partly because I was a professional journalist. I was a financial journalist before. What tie is he wearing? They don't look at the whole. The concept of the popup was that it was a way to give a physical space to a lot of the brands that we really liked and we loved writing about that people couldn't see in person, either because the brand was only online or because they were from a different country. Tell me about the pop-up you just did here in New York and why you decided to do it here.

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We just got obsessed with the shoe and not necessarily thinking about how it fits in with our style as a whole. A lot of the classic kind of style references, whether it's Cary Grant or Paul Newman. Another mistake guys make is often not taking shoes seriously enough. What tie is he wearing? The idea was: We hold an event every six months with a group of brands that we really like, that people hadn't seen before, and give them that exposure. My other daughters get up, and we talk to them about what they're going to do, and we go to the park with all of them and start. There's a whole bunch of stuff about clothing as a whole that I find really depressing. We've run this kind of pop-up, which we call Permanent Style Presents, in London for about five years. They're all quite classic things: brown suede boots, good mid-blue jeans, a good white button-down oxford shirt, a really nice double-breasted coat, navy or a gray herringbone. A lot of people started blogs and never really carried on with them, but I was always quite professional with it. The number of collaborations we do as a website increased over the years, so it's a lot of those types of products.