Raiffeisen logo meaning

Raiffeisen Bank International RBI is a key entity of the decentralized Raiffeisen Banking Group in Austriaacting both as the latter's domestic central financial entity and as the holding company for all the group's operations outside of Austria. Its major shareholders are the Raiffeisen Banking Group's eight regional banks Raiffeisen-Landesbankenraiffeisen logo meaning, which are bound by a shareholders' agreement and together hold a majority of RBI's equity.

We have a very strong brand. However the iconic gable cross and distinctive yellow were the only unifying elements until To strengthen the brand, enable efficiencies and ensure effectiveness we follow an evidence-based model: we create a consistent brand experience through leveraging existing distinctive assets, implementing new ones, and using them consistently across all touch points. While some companies have logos, we already have a distinctive icon. Based on the Gable Cross, we created the foundation to the whole identity: our brand shapes, illustrations, photography style, and all other elements follow the iconicity of our most distinctive asset by referring to diagonal lines throughout all layouts.

Raiffeisen logo meaning

For more than years now, the Raiffeisen brand has been standing for values such as trust, fairness, security and stability. Raiffeisen Bank International has become the financial player it is today not only in Austria but also in Central and Eastern Europe by adopting and living these values. Find out more about our longstanding history. Raiffeisen stands for security and stability. This is also symbolised by our trademark. The gable cross was originally a symbol for a protected house and used to be added to the roof gable to protect the occupants against all dangers. Today, the gable cross is one of Austria's best-known brands and the leading brand amongst Austrian financial service providers. Friedrich Wilhelm Raiffeisen was a German social reformer who considered his main goal solving the serious economic and social problems in his sphere of influence. As the mayor of a community in the Westerwald region, he was confronted by the plight of farmers, labourers and craftsmen on a daily basis. In line with a model developed by Raiffeisen, the farmers formed cooperatives which were not geared towards profit, but to supporting their members.

Package available in the full guidelines. National Bank of Serbia. Raiffeisen History.

The RBG represents about a quarter of the Austrian banking market. With its autonomous, local Raiffeisen banks, the RBG features the densest network of banks in the country with around 1, outlets. The RBG employs about 29, people in Austria. The autonomous, local Raiffeisen banks are private cooperative institutions and owners of the regional Raiffeisen banks in their respective provinces, which in turn are the main shareholders of RBI. The autonomous and locally active Raiffeisen banks are universal banks that offer banking services and are at the same time owners of their respective regional Raiffeisen bank. The regional Raiffeisen banks are also independent universal banks and are core shareholders of RBI.

This enables customers to feel at ease and to focus on their progress in life. Thus, RBI Group supports customers so that they can take control of their own future. Further harmonizing brand strategy, architecture and identity ensures increased efficiency and effectiveness, and enables a consistent brand experience across the RBI Group. After two pitch processes, two external partners were selected to work on the future branded communication of the RBI Group. Future Brand London was selected as the branding agency, and McCann Bucharest as the creative advertising agency working on a new marketing communication concept. Both agencies have already demonstrated their expertise in handling similar projects. An interactive experience of the refreshed brand is available in Decentraland. Find the link and more information on brand.

Raiffeisen logo meaning

The group comprises 89 local Dutch Rabobanks , a central organisation Rabobank Nederland , and many specialised international offices and subsidiaries. Food and agribusiness constitute the primary international focus of the Rabobank Group. In terms of Tier 1 capital , the organisation is among the 50 largest financial institutions in the world.

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Based on a unified brand identity for RBI Group, we use three slightly different color proportions for our masterbrands Raiffeisen Bank, Raiffeisen Bank International and Raiffeisen Digital Bank, to tailor to the respective target groups. Retrieved 1 August Raiffeisen Group. Novi Sad" Press release. Insights Blog. In , Raiffeisen Bausparkasse building society started trading, becoming one of the first specialist institutions within the Raiffeisen Banking Group. It consists of two stylised, crossed horse heads, symbolising protection against any external danger or evil, and can still be found on rural houses in Central Europe. Raiffeisen banka. These elements are formed as a lock-up and should, where possible, be used together. Raiffeisen Bank International. Financial Statements.

In an ever-changing world, we identified the need for our brand to evolve. We have already a very strong brand, but there was opportunity to push it even further.

This is also symbolised by our trademark. KBC Bank. Raiffeisen supported Austria's accession to the EU. Paris as the former owner. Retrieved 11 July Many banking groups were either wholly or partially taken over by foreign owners. Our color palette is separated into a hierarchy, consisting of three different levels. Austria had wanted Raiffeisen Bank International removed from the Ukraine blacklist in return for signing off on the latest EU sanctions package against Russia. That resulted in an estimated loss for the bank of 3. In total, approximately 50, employees service Annual Reports View page.