Shaderoom ig

BY Jadriena Solomon.

When she came up with the idea for The Shade Room TSR in , a news site that follows trending stories and the actions of celebrities in real time, Angelica Nwandu was broke, unemployed, and had no blogging experience. But she believed in her idea. Nwandu started an Instagram account and began to anonymously blog about celebrities. She'd spend hours scouring the social media pages of famous and borderline-famous people, and report on their lives based on their social media activity. Nwandu's focus has always been on the news and celebrities that interest the African-American community. Today, the Shade Room properties — which include a website, Instagram, Facebook, Snapchat, and YouTube pages — have amassed a following of more than 8 million people.

Shaderoom ig

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I think that my story is proof of what can happen when you believe in yourself.

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By Todd Spangler. NY Digital Editor. The Shade Room , a top Instagram -based media publisher focused on black culture, entertainment and celebrity gossip, is launching three new original series on the social platform. The five-year-old venture, the brainchild of entrepreneur Angelica Nwandu , runs one of the most highly engaged accounts on Instagram: TheShadeRoom , which has By contrast, the new shows will be longer-form video exclusively produced by the company. Angelica Nwandu who goes by Angie will serve as executive producer on the three series, marking her latest foray as a writer and producer.

Shaderoom ig

Published: March 01, Answer: The Shade Room , which — at 22m followers — has an audience nearly as big as the other 3 combined. A bootstrapped operation, The Shade Room has a very atypical story for a heavyweight media company. Born in Los Angeles, Nwandu grew up in a foster home after her mother was killed by her father in a tragic episode of domestic violence. After high school, she went to Loyola Marymount University and ended up on the path to become an accountant. She took a detour when she was admitted into Sundance Labs, a screenwriting incubator. It cost her an accounting job, so Nwandu pivoted to find a source of income. In , she launched The Shade Room and began sharing blog post type stories on the photo app a fairly new use for the platform. The format exploded and Nwandu built it up to k followers before monetizing it.

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The dreams that I have are so big that I don't think I can rest until I achieve them. And everyone who follows these celebrities can join in the conversation as well. I went to New York for a month to work on a rewrite with Jordana. By the end, the audience stood up and clapped, but all I wanted to do was run to the bathroom and cry, and try to figure out my life. We were working on the script for about six months when we submitted it to the Sundance Institute Screenwriters Lab [a two-week incubator for beginning filmmakers]. I was waiting on you to do what I know you're supposed to do. The problem is I can't take my claws out of it. I went to Loyola Marymount University on a full scholarship. I didn't know how to make money, but I knew that if I got a lot of followers, it could help me build a website, which could translate into money eventually. I said, "There is no way I'm coming back tomorrow and losing this opportunity. In that moment I thought, Either I choose my dream or I choose my job. I can't say we're completely unbiased. When I was 6 years old, I lost my mother at the hands of my father to domestic violence, and I entered the foster care system. Most Popular. Buy the end of the first week and a half, I had over 10, followers.

Nwandu avoided the typical blog format in favor of publishing full-length stories on Instagram. The Shade Room refers to readers as "roommates", who often provide leads on celebrities to The Shade Room personnel.

I studied accounting and human resources. I created a community for my followers, who I call Roommates , to be a part of something. It's a brand they want. How I Became Anastasia on Broadway. I was up to , followers, and I could see the potential to grow even more. I had no idea how to be a writer [on my own]. Nwandu started an Instagram account and began to anonymously blog about celebrities. A post shared by The Shade Room theshaderoom. View full post on Instagram. We were working on the script for about six months when we submitted it to the Sundance Institute Screenwriters Lab [a two-week incubator for beginning filmmakers]. In November , Scrappy and Dixon sparked reconciliation rumors.