Smartocto

Would you like a content strategy that helps you build a strong rapport with your audience? In that case, smartocto, the user needs-driven approach is your smartocto to go. Download the playbook and supercharge your content strategy, smartocto. Smartocto provides our newsroom smartocto invaluable insights into what our readers care about and how they interact with our content.

Press agencies are the first to collect news, spread it to media outlets and thus make news scalable. But in the last decade this service has gradually come under pressure. Smartocto will create a powerful impact model of content and a simple interface, and will send it to multiple media outlets that can easily train the model based on their content and performance data. A segment of the model — on press agency content — can be used to inform and notify agency organisations like PAmedia. At the same time, the exchange of data from one partner to another is not necessary, only trained models increments are exchanged.

Smartocto

Content analytics provider smartocto BV smartocto wanted to simplify the deployment of its machine learning ML models so that it could deliver richer editorial analytics and improve its customer satisfaction. The company had been using a combination of open-source and cloud solutions to self-host its ML workloads, but this combination of solutions was becoming increasingly time consuming to manage. In , smartocto worked alongside the Amazon Web Services AWS team to build a proof of concept to test Amazon SageMaker , which gives users the ability to build, train, and deploy ML models for virtually any use case with fully managed infrastructure, tools, and workflows. A few months later, smartocto decided to migrate all its ML models to Amazon SageMaker, freeing its team to focus on innovation. In less than 3 months, the company developed and deployed a predictive editorial analytics solution called Smartify , which helps its customers create relevant, engaging content and grow their audiences. Founded in , smartocto provides content analytics to newsrooms and media companies around the world through its smartocto system, which features both near-real-time and historical data features. To drive its analytics, the company uses ML, which it supports using a combination of open-source products and AWS services, including Amazon Elastic Compute Cloud Amazon EC2 , which provides secure and resizable compute capacity for virtually any workload. Further, those teams had to complete several manual tasks as a part of the onboarding process, which made the overall process prone to human error. After completing the proof of concept, the company worked to migrate several of its existing ML models to different Amazon SageMaker endpoints, which smartocto completed in a few months. Because smartocto could support predictions in near real time, the company decided to develop Smartify, a predictive editorial analytics solution that uses ML to forecast the expected engagement, such as click rates, likes, and shares, of a news post on a particular channel. Smartocto began developing Smartify in February , and to upskill its staff and accelerate its time to market, the company engaged AWS Training and Certification , which helps participants learn from AWS experts, advance their skills and knowledge, and build their future in the cloud on AWS.

Aleksandra covers the fields of project smartocto people management, smartocto. Overview Content analytics provider smartocto BV smartocto wanted to simplify the deployment of its machine learning ML models so that it could deliver richer editorial analytics and improve its customer satisfaction, smartocto. These anonymous cookies allow smartocto to measure the usage of our website and implement the right features and optimisations.

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We think of stories as being part of a cycle: an ongoing process which gets more and more refined with experience. But how? And for whom? Publishers who understand their brand DNA and their audience are more likely to publish stories that hit the mark. Learn about who you really are, and how you want your audience to recognise you! How can your brand relay that breaking news story? How does the news look through your unique lens? Forgetting how your content intersects with your brand - or your demographic - is a waste of time and resources. Our solution helps you discover the topics your audience cares about - all from analysing your own historical data. So, you get to identify your evergreen content and grow your loyal audience at the same time.

Smartocto

Omroep Brabant have been keen pioneers of applying the user needs for news theory to the real world ever since we started our research. In this interview, we spoke to their editor, Janneke Bosch, about how the Dutch regional player incorporated the user needs theory into their newsroom - and share the results of that endeavour. Would you like a content strategy that helps you build a strong rapport with your audience? In that case, the user needs-driven approach is your way to go. Download the playbook and supercharge your content strategy. Smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy. Read the full review on trustradius. We couldn't be more satisfied with smartocto.

Miguel x miles

We use smartocto in our newsroom to optimise our content performance. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. Content analytics provider smartocto BV smartocto wanted to simplify the deployment of its machine learning ML models so that it could deliver richer editorial analytics and improve its customer satisfaction. Previous Next. Does the number of words in the headline matter? So for optimising our short-term performance, what can we do now to immediately become better at what we do, smartocto is indispensable. Build your future in the AWS Cloud. Data-rich insights are essential, but you need more than just numbers for a data-informed approach: you also need to know how to act on them. It helps us to transform our content in a way more people want to read it, making it more usable and popular. Get Started Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Want to know the real value of your stories? As the company continues to iterate new versions of Smartify, it will rely on AWS for needed support. Read the full review on Trustradius. Disabling these cookies might remove some functionality from the website. Scaling in products or markets.

There simply was no other option. So how did a bunch of newsroom editors, heads of digital, and media folk end up developing an editorial analytics tool? Are y o u sitting comf o rtably?

We use smartocto in our newsroom to optimise our content performance. Scaling in products or markets. He has a long standing background in digital journalism. These cookies allow for embedding content from third-party websites, such as YouTube. Smartocto Academy has enabled our newsroom to work with them in a data-based way. We use cookies to ensure that we give you the best experience on our website. Smartocto also automated the process for onboarding new customers to Smartify. Necessary Necessary. We also use third-party cookies that help us analyze and understand how you use this website. This website uses cookies and similar techniques to deliver an optimal end-user experience. Necessary cookies are absolutely essential for the website to function properly.