Why are lululemon so expensive

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Why are lululemon so expensive

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As one of the most expensive athleisure brands in the world right now, Lululemon seems overpriced, to say the least. However, while controversial, these comments were always carefully crafted and placed in media to create brand image and recognition. The intentional media scandals helped Lululemon gain media attention very fast, right from the start when the label had no money for marketing and advertising. The final result, as counterintuitive as it might be, concretized in a lot of criticism but also many fans, high demand, and crazy sales. Instead of spending on advertising and publicity done by the media for free , Lululemon used the early profits to engage global influencers and celebrities. By launching collaborative collections with world-renown stars, Lululemon gained further brand power. From meditation experts interested in comfortable yoga tops to teenagers looking for squat-proof leggings , Lululemon has them all, celebrity-endorsed. Lululemon got celebrities interested in the brand by engaging them in Supreme-like limited edition collaborative products. These limited lines were created with and for celebrities, allowing the buyers to showcase taste and social status through their purchasing power.

Why are lululemon so expensive

Lululemon is one of the most popular luxury activewear brands, but why is lululemon so expensive? If you are looking for new yoga leggings, a supportive sports bra, or a jacket to keep you warm going to and from the gym, lululemon is a great brand for you. This luxury brand offers a wide range of super stylish and still incredibly practical athletic and athleisure clothing that you really need in your life. But if you have been browsing the lululemon website , you may have seen that the price tags are pretty high and wondered why is lululemon so expensive? We are here to answer that question and give you all the important information about this brand so you know exactly what you are paying for. We have also listed a few of the best-selling lululemon pieces that are really worth the high prices and will become a favorite in your wardrobe! There are plenty of different reasons why lululemon is so expensive, so we are going to break it down so you can see exactly why the prices are so high. The incredible fabrics are one of the favorite parts of lululemon products for customers and one of the reasons these pieces are so expensive. Lululemon is innovative with the fabrics to ensure each piece is made with a material that feels luxurious, and is super comfortable but still is breathable and functional.

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For Lululemon founder Chip Wilson, the idea for the now iconic and some say cultish brand was born during a yoga class, when he noticed women wearing cotton clothing which didn't really suit the stretching and sweating movements that can come out of a more physical practice via Motley Fool. Fast Company says that the class was Wilson's aha moment, when he discovered both yoga and the fact that there was a market for clothes made specially for the low-intensity sport.

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