Why is essie gel couture being discontinued

So I recently finished my bottle of my beloved Essie Gel Setter top coat and when I went back to buy another bottle, I was told it had been discontinued.

Visit the Store. For more than 30 years, essie has been an industry icon, trusted by beauty professionals, celebrities and even royalty — an American classic that allows women all over the world to express themselves and have fun with color. Click to play video. Style Code Live. Merchant Video. To report an issue with this product or seller, click here. Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

Why is essie gel couture being discontinued

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Whenever I visit my local nail salon, the nail tech always asks me if I prefer regular or gel polish on my toes. I don't have to take a moment to ponder it—I always go with regular polish, even if the gel is recommended for a longer-lasting pedicure. My reasoning? I have absolutely zero patience when it comes to soaking off a long-wearing gel formula from my nails. That type of time commitment just isn't my vibe.

Why is essie gel couture being discontinued

A couple weeks ago, Lauren Caruso, Site Director of, well, this very site, blended her background in beauty with her interest in investigative journalism and embarked on an experiment for the ages: a two-tone manicure designed to reveal the real Essie vs. OPI difference. Obviously, the matter demands a deeper dive: What factors determine how soon a polish will chip? What ingredients differentiate the Essie and OPI formulas? And, of course, which do the pros prefer?

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Dress Call. I have partially visible tip wear and a few minor chips. Page 1 of 1 Start Over Page 1 of 1. Purchase options and add-ons. To see our price, add these items to your cart. Details To add the following enhancements to your purchase, choose a different seller. The reviews are good but interesting. However, I would still opt to use the Essie Gel Setter if it was available in stores, so that top coat still continues to be my first preference. Brief content visible, double tap to read full content. Contact your health-care provider immediately if you suspect that you have a medical problem. Day 1 As you can see, my manicure is looking fresh and glossy! Please try again later. Quantity: 1 2 3 4 5 6 7 8 9 10 11 12 13 Quantity: 1.

Essie Gel Couture is a revolutionary nail polish line from the iconic Essie brand that promises to provide salon-quality nails with the convenience of a home application.

What I expected and wanted. For additional information about a product, please contact the manufacturer. We work hard to protect your security and privacy. Page 1 of 1 Start Over Page 1 of 1. See all photos. Unable to add item to List. Value for money. Get it Mar 14 - Upon opening the package, the polish was leaking out onto the bottle. Some of these items ship sooner than the others. Total price:. Elevate your nail care routine with a premium nail clipper. DBP, Toluene and Formaldehyde free. New from essie Visit the Store. Brand Story For more than 30 years, essie has been an industry icon, trusted by beauty professionals, celebrities and even royalty — an American classic that allows women all over the world to express themselves and have fun with color.