Keith lemon casino advert

Comedian Leigh Francis has revealed where the inspiration for his character Keith Lemon came from and why he's made the decision to strip things back. The comic, 50, keith lemon casino advert, appeared on Good Morning Britain as himself, rather than one of his elaborate characters which viewers often see across their screens.

Up to 50x wagering, game contributions vary, max stake applies. Please gamble responsibly. They have built themselves from the ground up with a string of awards to their credit including when named Best Casino of the Decade in The accolades have fallen off a little bit since but their pedigree as a top dog in the industry remains. Playing with a trusted name is always worth that little bit extra in terms of peace of mind. As a place to play, the site itself is enticing with only a select few games in each category shown on the main page, players having to click to delve deeper to explore for themselves. Everything is clearly marked so they are an easy casino to find the way around.

Keith lemon casino advert

While stars with young followings will soon be banned from peddling this dangerous activity, a tougher clampdown is vital. It had been a father and son tradition, and I wanted to carry it on. We have not been back. There is nowhere to hide. The full normalisation of gambling as a fun and risk-free activity is completed by the long list of celebrities who front those ads. The Committee of Advertising Practice recently announced that, from October, it will ban UK gambling ads featuring celebrities, sportspeople and social media influencers who would be likely to appeal to children. This is a welcome step, but nowhere near enough. Before Luke died, he talked about the relentlessness of gambling adverts. A Public Health England report estimates that there are more than gambling-related suicides in England every year — more than one a day. And with more than 55, children addicted to gambling in the UK, the next generation is being groomed.

We have not been back. Wagering is on the high side.

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Award-winning online casino, 32Red, has enlisted the expertise of strategic marketing agency, HOME, and production company, Chief, to create a national digital and TV campaign starring celebrity character Keith Lemon. After running a variant of the same ad for a number of years, 32Red wanted a fresh advertising vehicle to showcase its entertainment credentials and re-energise the brand. The TV ads and digital formats are created in a modular way to allow for a near-endless combination of scenarios, resulting in an extraordinarily flexible format suitable for promoting a range of different games and offers over the next couple of years. Once on stage, Keith Lemon introduces the viewer to the dizzying variety of games and offers available at 32Red, all brought to life on the big screens in the glitzy primetime studio setting. Creating such a complex suite of high production value assets in one shoot was a testament to all involved. Edition : International Language : English. Login or Register.

Keith lemon casino advert

Need a bit of a clue? But what does it mean to be a brand ambassador for an online gambling site? Casino, bingo, poker and slot sites often have celebrity ambassadors too, all of whom are prepared to use their public profiles as an extra marketing tool. Being a brand ambassador is seen as a long-term commitment, and the celebrity will have certain contractual obligations to fulfil. TV and radio adverts are usually an important part of the role — think of Johnny Vegas and Leo the lion promoting LeoVegas back in The operator was able to make full use of his comic abilities to highlight its upcoming promotions. Some brand ambassadors for casino, bingo or slot sites even have exclusive games created around them. Celebrities can expect to participate in voice-overs, in-person meetings and social media campaigns too.

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With their long history there will be plenty who have played at 32Red, Let us know what you think and help steer new customers in the right direction. Matt has been writing for the gambling industry for a decade but has been involved in betting for much longer. This is a welcome step, but nowhere near enough. This is a generous welcome offer but it is also one that is going to be tough enough to play through in time with only a week in which to do it. The full normalisation of gambling as a fun and risk-free activity is completed by the long list of celebrities who front those ads. Your comment is awaiting moderation and will be posted soon. Follow us on social. Advertiser Disclosure Content on this site will contain reference to products or services from one or more of our advertisers or partners. Gambling firms in Great Britain to face tougher rules on preventing harm. Viewers were shown a string of pictures of Leigh as Keith Lemon, alongside his real friend, Keith Lemon. The Site gets a WhichBingo 4. Reuse this content. We may receive compensation when you view ads or click on links to those products or services.

The new TV ad highlights a fresh vision for MrQ on being a safe gambling casino that puts fun as its highest priority.

This article is more than 1 year old. Mirror Choice. I owe it not just to him, but to Luke, to do my best to ensure this white paper puts an end to gambling advertising. Celebs TV Films. The way the gambling industry advertises is despicable. Matthew Newman. All of the same things that you get on the desktop site are available when you play on the 32Red mobile site. The video will auto-play soon 8 Cancel Play now. The promotions here vary from a daily play to weekly tournaments that add up over the course of a year with players having the chance to win shares of some serious prizes. Updated January 17, Support Email: Via onsite form. Does 32Red have an app I can download?