Marketing mix ppt philip kotler

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We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you! Published by Jean Greene Modified over 8 years ago. Explain the importance of understanding customers and the marketplace. Identify the five core marketplace concepts.

Marketing mix ppt philip kotler

Elements are also referred as decision variables. It can be described as a bundle of benefits which a marketer offers to the consumer for a price. Core Benefits: What does the product mean to the customer? For example, a car offers generic benefits of convenience in traveling. The core benefit is the fundamental need or wants that the customer satisfies when he buys the product. For example, the core benefit of a hotel is to provide somewhere to rest or sleep when away from home. For example, in a hotel, this could mean a bed, towels, a bathroom, a mirror, and a wardrobe. Expected Product: The expected product is the set of features that the customers expect when they buy the product. Foe example, clean sheets, some clean towels, Wi-fi, and a clean bathroom. Levels of Product 4. Augmented Product: The augmented product refers to any product variations, extra features, or services that help differentiate the product from its competitors. The marketer on his own augments the product, by adding an extra facility or an extra feature to the product. For example, a free map of the town in every room 5.

Career questions commerce. Advertisements in newspaper, television, Radio, billboards help end-users to believe in the brand and also motivate them to buy the same and remain loyal towards the brand.

Unit 1 Introduction to Marketing. The Chartered Institute of Marketing define marketing as 'The management process responsible for identifying , anticipating and satisfying customer requirements profitably'. Philip Kotler defines marketing as. Unit 1Introduction to Marketing. Tailor of suggests that 'Marketing is not only about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer. What is Marketing?

Do you use the 4Ps of Marketing Mix for the basis for your marketing strategy? Additionally we extended the Marketing Mix from 4Ps to 8Ps. It adds People, Positioning, Process and Performance to meet current marketing needs. As a bonus, we added the Marketing Mix 4Ps check list to guide you through building or updating your marketing strategy. In One-To-One Marketing , Don Peppers and Martha Rogers shifted the focus of marketing from mass audiences to individual customers to reach loyal buyers. So communications went from mass-to-one to one-to-one. With social media, participants were ables to communicate many-to-many.

Marketing mix ppt philip kotler

Updated: Jul 29, What are the variables a company must control to successfully implement a marketing strategy for each target market? This is an evergreen concept in the MarketingPlan and determines the right company orientation toward a marketplace. The 4Ps of marketing mix ;. The evolution of marketing mix: 7Ps, 8Ps, 4Cs and 7Cs ;.

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Liril can be called as an experiential brand and the communication perfectly supported that. During download, if you can't get a presentation, the file might be deleted by the publisher. Marketing Mix Marketing Mix. We do this all the time! More from Ria Alajar Teacher roles. Report this Document. This is what positioning is all about. Professionalization of Teaching in the Philippines Ria Alajar. Close suggestions Search Search. Agents: They are the middlemen who do not take any title to goods. Customers seek value and satisfaction from offers. Another popular framework is called the 4Cs of marketing which stands for - consumer, cost, convenience, and communication.

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The girl and the waterfall with the unique jingle ensured that the freshness is experienced by the audience. Many companies now use customer profitability analysis to weed out losing customers and target winning ones for pampering. Chapter 1 introduction Dr. It is also known as market communication. Identify the key elements of a customer-driven marketing strategy. If you wish to download it, please recommend it to your friends in any social system. Natalie is a content writer and manager who is passionate about using her craft to empower others. Basic Safety Rules. It helps brands reach their potential customers, clarify their marketing objectives, and improve product development and promotional techniques. Marketing Mix - Promotion If the product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient to them but the consumer is not made aware about its price, features, availability etc.