Simi haze beauty

The stickers, simi haze beauty, it turns out, were a teaser for the SimiHaze Beauty brand, which launched this week in the form of three core products: Velvet Blur, a hydrating matte lip balm available in 12 colours; Sun Flush, a versatile tint that can be used on the eyes, cheeks and lips for an all-over flush; and Lip Trace Liner, a lip liner containing jojoba oil that plumps and defines without any flaking. Growing up between in London, and later studying fine art simi haze beauty fashion in Los Angeles, the twins have built up a cult following as DJs, style icons and now beauty disruptors. By Chioma Nnadi. By Summerxiris Taylor.

The sisters, who touched down in Dubai on Thursday, teased a partnership with French multinational retailer Sephora on their joint Instagram account. The sisters teased a partnership with French multinational retailer Sephora on their joint Instagram account. The twins added the Saudi, UAE, Qatar and Bahraini flags to the picture, hinting that their products will be available at Sephora stores in these countries. The twins launched their US-born cosmetics brand in with a range of stick-on makeup designs that can be placed on the face for a bold beauty look achievable within seconds. The sticker book features an array of edgy designs inspired by their favorite DJ looks from the past, such as chrome wings, neon negative space eyeliner and holographic cat-eyes. SimiHaze Beauty has expanded to include a range of products, including lipsticks, bronzing powders, a lifting mascara and more.

Simi haze beauty

Sign up to our newsletter for a truly global perspective on the fashion industry. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. You can unsubscribe at any time. Please see our privacy policy for more information. To receive the Vogue Business newsletter, sign up here. Simihaze Beauty was founded in July as a joint venture partnership between the Los Angeles-based founders and Milan-based incubator Flash Beauty, which today manufactures and distributes the brand. Today, it also sells multi-purpose colour tints, lip products in various forms including balms and glosses, highlighters, bronzing powder and other eye makeup such as eyeshadows. The Khadras join a wave of musical artists who are launching their own beauty brands as a way for fans to recreate their looks, using performances as the ultimate marketing opportunity. The sisters, who count over 1. However, high-profile founders are more vulnerable to call-out culture , and as the market crowds with influencer and celebrity brands, the challenge is maintaining relevance in an authentic way. By Lucy Maguire. By Vogue Business in partnership with Archrival. Accessibility is a key selling point for Simihaze. This month, the brand is rolling out across more than bricks-and-mortar Sephora doors.

Consumer-facing activations are key in new markets, says Haze. Sign up to our newsletter for a truly global perspective on the fashion industry. The sisters hinted to a collaboration with the French branch of the international shop Sephora on their joint Instagram account, simi haze beauty.

Yes, you heard that right! The sisters teased their partnership with international beauty haven Sephora on their joint Instagram account after arriving in Dubai on Thursday. In their IG story, the twins added the flags of the U. E, Saudi Arabia, Qatar, Bahrain, and later Kuwait prompting that their products will be available at Sephora stores in these countries. As the beauty entrepreneurs grew up in Riyadh, Dubai, and London, it is indeed a full circle moment. Launched in , the cosmetics line SimiHaze Beauty was born when the duo got tired of mixing lipsticks together to create their desired formula.

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Simi haze beauty

Cosmic-inspired beauty is having a moment. Simihaze Beauty —the eponymously named beauty brand cofounded by identical twins Simi and Haze Khadra—dropped the third capsule of its growing, celeb-favorite collection today. Following products like the multitasking lid-cheek-and-lip tint Sun Flush or the deceptively hydrating Velvet Blur Matte Lip Balm , the jet-setting sisters have unveiled the next leg of their beauty brand that invokes a "journey through space. As with the other products in the range, there is more than what initially meets the eye—a theme to keep in mind with the sisters, to be sure. For instance, the limited-edition shadow palette delivers both matte and shimmery shades, and can transform textures from a sheer shadow to an inky paint when moistened. Famously spotted at Fashion Week at just 14 years old, Simi and Haze themselves are perfect examples of the "don't judge a book by its cover" adage, each possessing seasoned experience working in multiple industries like deejaying at Coachella, for example despite their young age. They've amassed an Instagram following of 1.

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To receive the Vogue Business newsletter, sign up here. The beauty entrepreneurs and DJs, who grew up between Riyadh, Dubai and London, are known for their contemporary beauty looks and are often spotted in public with futuristic makeup, something they have managed to encapsulate in their brand. YSL Beauty gets a new face as it focuses on makeup. The blush did let me down a little, but I remain convinced that this is down to my own oiliness because it looks so beautiful on my friend all day long. The twins launched their US-born cosmetics brand in All of our friends are tired of us talking about it. It became her new staple. Simi and Haze have managed to incorporate their striking styles and eccentric makeup looks which they were always known for. We also do pilates. The sisters, who touched down in Dubai on Thursday, teased a partnership with French multinational retailer Sephora on their joint Instagram account. As the brand enters South Korea and the Middle East, it will host pop-ups, parties and other events.

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Most Popular. Simihaze Beauty was founded in July as a joint venture partnership between the Los Angeles-based founders and Milan-based incubator Flash Beauty, which today manufactures and distributes the brand. Consumer-facing activations are key in new markets, says Haze. By Elise Taylor. By Vogue. Saudi Arabia. Beauty Make-Up. Sign up to our newsletter for a truly global perspective on the fashion industry. More than ever, people want to know who they are giving their money to. Who won fashion month on social media? This month, the brand is rolling out across more than bricks-and-mortar Sephora doors.